The Agonda process

Here's exactly what happens when you work with us.

Free AI audit this week. First custom agents in weeks. A connected AI system in 90 days.

01

We embed in your team.

Most consultants ask for a brief. We reject the brief. We embed inside your company and watch how it actually works: the Slack channels, the workarounds, the undocumented decisions nobody's written down. That's where the real problems are.

The forward-deployed model. A marketing architect designs the system. Two AI engineers build it. Strategy and execution. Not a deck and a goodbye.

Thomas Schouten
Thomas Schouten
Forward-deployed Marketing Architect

10+ years building startups and marketing teams. Strategy and execution from someone who's been in your seat. Not a vendor relationship. Embedded work.

02

We build custom agents.

Most AI tools need you to re-explain your business every session. Yours won't. Agents built on how your business actually works. Your processes, your data, your stack.

We audit every tool, workflow, and experiment your team runs. No rip and replace. We build agents around what's already there. By week two, they share context for the first time. Watch it happen in a live dashboard. Every agent running. Every decision logged.

SlackNotionAttioHubSpotSalesforceAirtable+ any tool you use

company.agonda.ai

Live agent dashboard
03

We connect the agents.

The most powerful AI setup isn't one great agent. It's a system where every agent knows what the others know.

We build a shared context layer trained on your business: brand voice, strategy, institutional decisions. Encoded once, used by every agent. Everything that normally lives in people's heads, now in the system.

Every task it runs adds to what the system knows. Six months in, that's a gap competitors can't close.

Muscle memory for your agents.

Campaign history
Customer feedback
Competitor moves
Team decisions
Slack threads
Agonda
Context graph
Campaign briefs
Competitive reports
On-brand copy
Strategy docs
Agent handoffs
04

We keep the system running.

We don't ship a system and disappear.

The AI landscape moves fast. Models improve. Costs shift. New capabilities appear. We monitor all of it. When something changes that matters for your business, you hear from us first. Not from a newsletter three months later.

AI is not a side interest for us. It's all we do. Clients use us as a sparring partner: pull us into any question, any time. New use case you're considering? Tool you're evaluating? We've probably already tested it.

You can host the system yourself or let us manage the infrastructure. Either way, everything is yours. No platform lock-in. No black box. If we part ways, the system keeps running. Your team can operate it, maintain it, and build on top of it.

System Status
All systems operational
Ad Creative Agent
100%
Content Agent
99.9%
GTM Agent
100%
Research Agent
99.7%
Recent Updates
2h agoClaude Opus 4.6 upgrade tested quietly on your research agent. Accuracy up 23%. Deployed.
4d agoX scraper MCP updated. Now captures bookmarks for content agent.
2w agoOutput quality on campaign copy agent drifted. Root cause: prompt drift. Fixed.
What to expect

The first 90 days.

Weeks 1–2

Replace the tinkering.

Two engineers and a marketing architect map your tools, workflows, and experiments. By week two, your agents share context for the first time.

15%

Weeks 1–2

Month 1

The system starts compounding.

Decisions get recorded with their reasoning. Workflows connect across teams. Your AI stops being a collection of disconnected tools and starts operating as a system.

45%

Month 1

Month 2

Your team notices.

What used to take a month gets done in a week. The first team to use Agonda starts to outperform every other team in the building.

75%

Month 2

Month 3

Your competitors notice.

You're not tinkering anymore. You're running on AI. And the gap keeps widening, because your system compounds while theirs doesn't.

100%

Month 3

Six tangible deliverables

Here's what you walk away with.

An AI audit report

Every tool, every workflow, every experiment mapped before we write a line of code. You walk away from week one knowing exactly what is working, what is wasting money, and what is missing.

Custom-built agents

Not templates. Built on how you actually work. Your stack, your workflows, your institutional knowledge.

A shared memory for every agent

Brand voice, strategy, institutional decisions. Encoded once, used by every agent. Everything that normally lives in people's heads, now in the system.

A live agent dashboard

Every agent accessible in one place, every workflow connected. What marketing learns, sales knows. One interface instead of twelve tabs.

Full infrastructure handover

The code, the agents, the documentation: all yours, fully portable. If we leave tomorrow, nothing breaks.

A long-term AI partner

We monitor the AI landscape so you don't have to. When models improve or costs shift in ways that matter, you hear from us before you notice the change.