Sales Capability

Agents that find your ideal customers.

We built an ICP discovery agent for BarryOS, an AI-powered operations platform for hospitality. The agent found and scored 160+ Dutch venues. Qualified, ranked, and ready for outbound. In hours, not weeks.

160+

Qualified prospects

$0.06

Per prospect

BarryOS

“Alavida changed how we run GTM. They built AI agents around the exact hardware specs of our sales prospects, not generic AI tools you find online.”

Ward Disco, Co-Founder & CPO at BarryOS

The output

160+ prospects. Scored, qualified, and ready.

These aren't fields you can buy from ZoomInfo or Apollo. Evening operation, bar staffing, POS setup, table service. Bespoke data points that required real research across the internet. Every value has a source. Every conclusion has reasoning. Custom data, built for one business.

How BarryOS gets their data

icp-dashboard.alavida.ai
ICP Discovery dashboard showing scored prospects in a table with criteria cards
How it works

Your agent. A team behind it.

01 · The manager agent

Learns your business. Builds your ICP.

You share your website, documents, CRM data, previous clients. Anything that helps the agent understand your business. It scrapes your site, reads your docs, and builds a deep understanding of your business model, your product, and who your best customers really are. Then it turns that understanding into a detailed ICP criteria model: the scoring, the weights, the gating rules. All through conversation. You go back and forth until you're both happy. Then it runs the pipeline.

02 · Your ICP criteria

Detailed, scored, and gated.

Each criterion comes with custom instructions and tools that tell the agents exactly where to look and how to interpret what they find. Here are some examples of what the agent built for BarryOS:

Country
Knockout

Must be NL. Anything else is immediately disqualified.

NL → passAnything else → disqualified
Table Service
Knockout

Must offer table service. No table service, no qualification.

Evening Operation
3xBoolean

Highest weight. Evening is where the revenue is.

Venue Type
2xInclude / exclude

Bars, pubs, cocktail bars → yes. Fast food, takeaway → no.

BarCocktail barPubHotel barRestaurant-barEetcaféFast foodTakeawayDeliverySnackbar
POS System
1.5xScored list

Best-fit POS scores highest.

unTill → 3 ptsLightspeed → 3 ptsDish → 2 ptsEijsink → 2 ptsOther → 1 pt
Location
1.5xGeography

Target: Amsterdam, Rotterdam, The Hague.

Example · how the agents find POS system data

POS data is almost never public. We wrote custom instructions that tell the analysis agents exactly where to look and what to look for:

01Check the venue website for payment, ordering, or reservation pages
02Look for POS brand logos in the footer or partners page
03Search job listings on Indeed and LinkedIn for POS software mentions
04Read Google Maps reviews for references to ordering systems or terminals
05Check for reservation integrations that hint at the underlying POS

Every criterion has instructions like these, tailored to the difficulty and nuance of finding that specific data point.

03 · The pipeline

Discovery, analysis, and delivery.

Once you confirm the criteria, the manager agent runs the pipeline. Discovery agents find companies broadly. Analysis agents investigate each one in depth, using your custom instructions and tools. Results feed into your database, accessible through the dashboard, your CRM, or by talking to your agent.

ManagerDiscoveryAnalysis ×NDatabase / CRMDashboard

Discovery Agent

Broad discovery

Uses your criteria to generate broad queries and cast a wide net across the internet. Finds candidate companies matching your ICP profile.

Example queries

bars with cocktail menu Amsterdam
restaurants evening dining Rotterdam
hospitality venues Netherlands
Google Maps integrationAdvanced web search

Analysis Agents

Deep analysis · parallel

Multiple agents work in parallel. Each claims one company and investigates it against every criterion. They follow your custom instructions to find data that's hard to find and use reasoning to determine the values.

Google Maps integrationWeb scraperJob board searchSocial media
Your business is different

What would your version look like?

Every business has different criteria, different ideal customers, different data points that matter. We build agents that understand yours.